BBC:
Shanghai Auto Show: Mini responds to Chinese ice cream racism uproar
IMAGE SOURCE,GETTY IMAGESImage caption,
The Mini Concept Aceman electric car at the Shanghai Auto Show
By Annabelle Liang & Fan Wang
BBC News
UK-based carmaker Mini has responded to an internet uproar in China accusing it of racism at the Shanghai Auto Show.
The Mini Concept Aceman electric car at the Shanghai Auto Show
By Annabelle Liang & Fan Wang
BBC News
UK-based carmaker Mini has responded to an internet uproar in China accusing it of racism at the Shanghai Auto Show.
A video from the event appeared to show Mini staff offering ice cream to foreigners while refusing to give it to Chinese visitors.
Mini China, which is owned by Germany's BMW, said the workers were distributing the treats to company employees.
However, it also said that it was "deeply sorry for the negative mood the incident brought on everyone".
In a statement posted on Chinese social media platform Weibo, Mini China said it had given out a total of 600 ice creams during the show on 18 and 19 April.
"In addition to distributing 300 portions of ice cream per day, we also reserved a very small portion for our hardworking colleagues on-site," Mini China said.
"The four to five foreigners you see in the video are colleagues who are wearing employee badges," it added.
The company also said the incident resulted from lapses in management and training, and called for consideration towards staff in the video.
In an earlier statement, Mini China said the giveaway was "intended to give sweetness to friends big and small".
BMW did not immediately respond to a BBC request for further comment on Friday.
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The topic "BMW Mini" quickly became one of the top searches on Weibo, with over 93 million views.
The comments were largely negative. "You should have specified that the initial purpose was to give 'foreign' big and small friends sweetness," said a post that drew more than 165,000 likes.
"I feel ashamed as a Mini owner," said another user.
The incident spurred one vlogger to give out ice cream in front of Mini's auto show booth.
"I was just angry, and I only gave it to Chinese people," he told Chinese media outlet Jimu News.
However, other social media users called for calm. "Let's treat this reasonable. No matter what type of explanation [Mini gives], there are always going to be people who disagree," said a post that drew several negative reactions.
"We shouldn't excessively magnify a problem to become a question of principle or an ideological issue," wrote Hu Xijin, the former editor-in-chief of state-owned newspaper Global Times.
"Let the staff learn their lessons and let their future events return to normal as much as possible. Let's avoid other vendors getting nervous because of this," he added.
Internet users in China have become increasingly vocal about the depiction of Chinese people amid rising nationalist sentiment online.
Last week, French luxury label Dior was also accused of racism on Chinese social media over an advertisement showing an Asian model pulling up the corner of her eye.
The picture, promoting Dior's new makeup collection, was swiftly taken down.
This was not the first time Dior has been caught up in controversy in China, one of its biggest markets.
In 2022, it was accused of "culturally appropriating" a Chinese traditional design for one of its skirts.
Earlier that year, a Chinese snack brand also drew criticism for using a model with narrow eyes in its advertisements.
Mini China, which is owned by Germany's BMW, said the workers were distributing the treats to company employees.
However, it also said that it was "deeply sorry for the negative mood the incident brought on everyone".
In a statement posted on Chinese social media platform Weibo, Mini China said it had given out a total of 600 ice creams during the show on 18 and 19 April.
"In addition to distributing 300 portions of ice cream per day, we also reserved a very small portion for our hardworking colleagues on-site," Mini China said.
"The four to five foreigners you see in the video are colleagues who are wearing employee badges," it added.
The company also said the incident resulted from lapses in management and training, and called for consideration towards staff in the video.
In an earlier statement, Mini China said the giveaway was "intended to give sweetness to friends big and small".
BMW did not immediately respond to a BBC request for further comment on Friday.
Dior accused of racism over 'pulled eye' advert
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The topic "BMW Mini" quickly became one of the top searches on Weibo, with over 93 million views.
The comments were largely negative. "You should have specified that the initial purpose was to give 'foreign' big and small friends sweetness," said a post that drew more than 165,000 likes.
"I feel ashamed as a Mini owner," said another user.
The incident spurred one vlogger to give out ice cream in front of Mini's auto show booth.
"I was just angry, and I only gave it to Chinese people," he told Chinese media outlet Jimu News.
However, other social media users called for calm. "Let's treat this reasonable. No matter what type of explanation [Mini gives], there are always going to be people who disagree," said a post that drew several negative reactions.
"We shouldn't excessively magnify a problem to become a question of principle or an ideological issue," wrote Hu Xijin, the former editor-in-chief of state-owned newspaper Global Times.
"Let the staff learn their lessons and let their future events return to normal as much as possible. Let's avoid other vendors getting nervous because of this," he added.
Internet users in China have become increasingly vocal about the depiction of Chinese people amid rising nationalist sentiment online.
Last week, French luxury label Dior was also accused of racism on Chinese social media over an advertisement showing an Asian model pulling up the corner of her eye.
The picture, promoting Dior's new makeup collection, was swiftly taken down.
This was not the first time Dior has been caught up in controversy in China, one of its biggest markets.
In 2022, it was accused of "culturally appropriating" a Chinese traditional design for one of its skirts.
Earlier that year, a Chinese snack brand also drew criticism for using a model with narrow eyes in its advertisements.
In that complete showing of that controversial video, it's very obvious that the two young BMWmini Chinese promoters were treating querying visitors very differently.
ReplyDeleteChinese were refused openly while late comer anmo were given over-enthusiastic instructions on how to enjoy the ice cream!
It's a bull to say that those anmo latecomers were BNWmini staffs. The video also shown that all those enjoying the ice cream were all anmo.
Mmmm… could it be BMWmini has a very hierarchical treatments for their staffs - based not only on positions but also race!
It's also a bull to blame lack of staff discipline in treating customers. The two young girls r just lowly front liners. They r ONLY FOLLOWING given instructions to the dot!
BBC, as usual, is doing a disservice to truth media dissemination by just showing selective c&p scenes & adding incidental remarks of non-issue!
U want to make money in China & yet u want to showcase yr anmo superiority in China.
This is truly a case of biting the hand that feed u - dog that's!
Most Chinese people are fat or obese, better to deny them sweet treats for their own good.
ReplyDeletewakakaka, like MB Kedah & Melaka?
Delete