Boycotted Starbucks is now using hijabi models for their buy 1 free 1 campaign
STARBUCKS is one of the biggest foreign coffee stores in Malaysia but with the conflict in Gaza and calls for boycotts, business has been reportedly bad. Now, it appears that they are trying to be more inclusive with campaigns showing hijabi models promoting the brand.
Malaysia isn’t the only country boycotting Starbucks and McDonalds. There are reports from the media overseas that Indonesia and Arab countries are doing the same.
Recently, former premier Tun Dr Mahathir Mohamad made a public statement stating that Malaysians need to continue boycotting these brands. For some, they feel that the boycotts are ineffective, but for others, they feel that they are making a dent in these companies’ revenue.
Nevertheless, @StarbucksMY stated:
Double up on your favorite handcrafted beverages this weekend, BUY 1 and get another FOR FREE from 25th - 26th November 2023, all-day long! 
PS: Applicable for ANY handcrafted beverages, including Holiday seasonal beverages and also Reserve beverages!
#StarbucksMalaysia
PS: Applicable for ANY handcrafted beverages, including Holiday seasonal beverages and also Reserve beverages!
#StarbucksMalaysia
It attracted several negative comments. Twitter user @syazaismail said:
Double up on your favorite handcrafted beverages this weekend, BUY 1 and get another FOR FREE from 25th - 26th November 2023, all-day long!
PS: Applicable for ANY handcrafted beverages, including Holiday seasonal beverages and also Reserve beverages!
#StarbucksMalaysia
PS: Applicable for ANY handcrafted beverages, including Holiday seasonal beverages and also Reserve beverages!
#StarbucksMalaysia
Holiday season beverages? And hijabis model? Thats wrong on so many levels, and this is not remotely anything about Israel.
Some users on Twitter find it inappropriate that Starbucks is using hijabi models to promote their holiday season items. Typically, their holiday season items are about Christmas, which most of the hijabis in Malaysia do not celebrate. This is because it is another religion’s holiday.
Others noticed that the company is offering more promotions these days.
Netizen @RmdhnJava added:
They used to give Buy 1 Free 1 for only a few hours. Now they give a whole day.
At the end of the day, netizens have stood on their ground and seemingly appear to be continuing the boycotts. The conflict is still not over, hence the boycotts will seemingly continue for those who are against Israel. – Nov 26, 2023
Starbucks should put up a model in full burkha, as well as declare ever Friday Burkha day for its female staff.
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